Facebook buys Sofa, a software design team that will help make Facebook more beautiful – TechCrunch


Talent acquisitions continue for Facebook. The social network just bought the software design company Sofa, we learned.

The Amsterdam-based company was founded in 2006 and is known for its Mac apps and web-based e-commerce products. Notably, they all make their own designs including art, icons, and interfaces for others. leading customers (Mozilla, Tom Tom, etc.). Unsurprisingly, the team will join the Facebook design team.

Below is the statement from Facebook’s chief design officer, Kate Aronowitz:

We were blown away by the work of the Sofa team, from their Mac and web software to the interfaces and brand identities they created for clients. The more we got to know them, the more we realized that their passion for working in small teams and iteration to find solutions to difficult problems matched our own culture. We can’t wait for them to join the team.

The sofa has more on their own blog:

We expected to continue working at Sofa forever. But after the first contact from Facebook, we were quickly convinced to join forces.

Facebook is full of talent and has a great culture. We feel both challenged and at home, and we can really get things done there. But just as important, we believe that at Facebook we will make a real difference in the lives of many people.

The Sofa team will be moving from Amsterdam to Palo Alto in the coming weeks – and we’ll make sure to infuse some of our special flavor of Dutch culture into Facebook.

Notably, two of Sofa’s key products, Kaleidoscope and Versions (both Mac applications), were not part of this acquisition. Both apps will live on, but Sofa now has to find a new home for them, they say. Two other products, Checkout and Enstore, will also continue to live on thanks to the joint partnerships under which they were created. Sofa is also working on their transition out of these products now.

Terms of the agreement are not being disclosed. But again, this is pure talent acquisition for Facebook. And we heard that the main focus behind this is to continue to stimulate their product design talent. Aronowitz herself is one of them. Before joining Facebook, she was Director of Design for LinkedIn.

Add to that Rasmus Andersson, Ji Lee, and Nicholas Felton (who came up in the Daytum case), and you have a very impressive team of newly acquired design talent.


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