Former Logitech Design execs launch Passage – a modern boutique software design agency


Passage to specialize in software, hardware and brand experience design for the new era

Passage is a hybrid remote, international and boutique software design company comprised of a highly skilled team, working across many industries to design beautiful and functional software products”

— Curt Collinsworth, CEO Passage

SAN FRANCISCO, CA, USA, March 28, 2022 / — Passage, an innovative global design agency specializing in software, hardware and brand experience design, announced its official launch with offices in San Francisco, California, and a global team of designers. The agency, led by three award-winning former Logitech UX design executives, is focused on embracing an asynchronous work environment that showcases innovative design solutions for brands. Different from the typical agency, one of the main pillars of Passage’s success will be its focus on work-life balance and a primary remote workplace.

The agency was founded by former Logitech UX design leaders: CEO Curt Collinsworth, former global head of Logitech UX and entrepreneur-in-residence; and co-vice presidents of design Brett Middleton, who served as director of user experience at Logitech, and Zack Simons, who served as lead UX designer for Logitech’s successful brands Ultimate Ears and Jaybird.

As part of the team that put Logitech on the map as Fast Company’s Most Innovative Company in 2018, the founders of Passage are committed to solving the business problems of brands in an increasingly digital through exceptional software design using the latest tools and a focus on delivering innovative products for their customers.

Collectively, the management team has designed products for Logitech, WeWork, Samsung, and Herman Miller, and led design agencies such as Fuseproject and Yves Behar’s Frog Design.

“The design process and the tools we use have changed a lot in recent years and will continue to do so in the future. The rise of remote teams, asynchronous work, and the use of advanced technologies for design collaboration, along with consumer demands have played a key role in transforming design. Passage is a remote, international, hybrid software design company comprised of a highly skilled team that has worked across many types of industries to design and deliver beautiful, functional, and easy-to-use software. – Curt Collinsworth, CEO, Passage

During what has been a truly unique time to launch a new agency, Passage has been nimble in meeting clients’ business needs with unique solutions to design issues. The agency is currently working on several user experience projects with forward-thinking, technology-focused companies, including health technology pioneer Avail Medsystems; a revolutionary solar energy and storage brand and home barista consumer products company.

Transit services include:

Research and Strategy Design
User Personas
Interaction design (user stories, user flows and architecture)
UX design for software and hardware
Visual aspect
brand identity
Design specifications

Passage is a software design company that takes ideas and visions and turns them into reality, specializing in beautiful and functional products that anyone can use. We create software, hardware and brand experiences for consumers that can span the gamut from mobile apps to complex experiences with many consumer touchpoints that work across software across web, mobile, brand and hardware .

With our sister company Presence, we can build and ship software products. Passage and Presence are a complete design and development team that can not only help you design your vision, but also bring it to life.

Eileen Mercolino
+1 310-663-1024
[email protected]
Visit us on social media:


Comments are closed.