Roets appointed Senior Software Engineer for ITX Corp. continues to grow


ROCHESTER, NY, December 21, 2021 / PRNewswire / – ITX is proud to announce the promotion of John roets to the newly established position of Senior Software Engineer. In this role, John will be responsible for the practice of software product development. He will oversee the continued adoption of architectures and development techniques that ensure quality, consistency and performance in every line of code written by ITX. John joined the company 10 years ago, most recently serving as a Senior Solutions Architect.

As ITX has grown into a leading technology company to work with and for, the breadth of its capabilities has also expanded as the organization continues to deliver increasingly complex and varied solutions. This growth has created an opportunity to dedicate one person to improving the practice of software engineering. With John’s reputation as an expert in all areas of technical and non-technical aspects of software development, and his passion for helping people organize and collaborate to create better products, this skill set “Complete” leaves him uniquely qualified for this new role at ITX.

“I have had the pleasure of working with John over the past decade,” said Mike lesher, director of ITX architecture. “During this time, I have seen John become a trusted advisor to our clients, and I have seen ITX grow tenfold. It is perfectly clear to me that as ITX looks to the future, John is the right person to help us get to the next level. ”

“My goal is to ‘make software right’. Overall, software products do not fail in the market because of a lack of technical talent or because they were delivered late or over budget. These things are important, but the point is, most software products fail because the wrong thing was built, ”Roets said. “Software engineering should be as much about building the right thing as it is about building the right thing. ”

John’s expertise in this role further consolidates ITX as a world-class software development organization. ITX will continue to strategically grow the business through internal promotion, professional development and recruiting in 2022 to support increased work for new and existing clients. There are nearly 20 open and friendly remote positions actively available at

About ITX Corp.
ITX helps medium and large enterprises solve complex business challenges through the development of custom software. Recently appointed Rochester 2021 TechRochester’s Top Technology Workplace and founded in 1997, more than 250 designers and technologists across the company apply proven methodologies to help smart businesses across industries build customer trust, loyalty, and advocacy. Visit to learn more.

Contact: Kyle psati, Vice President of Marketing at ITX | [email protected] | 585-899-4895



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